Fashion + function + art + social media = Matuse

Let me share with you an example of marketing via new media I found really interesting as it combines social media, fashion, art, and marketing.

Matuse is a relatively new brand in the market. They create wetsuits. I visited their website and they have a very interesting branding platform. The way they present themselves, their strong statements, the duality they embody and the mystic and symbolism that sorrounds the product makes them stand out of the crowd. While everybody in the business is doing nothing but reinforcing the surf cliché, Matuse is changing the paradigm. They are not only innovators in terms of product development and technology, they also add a unique value and give a different meaning to the surfing experience. The concepts of mysticism, energy, art, strenght, functionality, fun and meaning are expressed on their fundamentals and succesfully conveyed to a targeted audience which shares their beliefs. Matuse is an example of good branding and positioning. They found the holes on a demanding and growing market craving for differentiation. In my opinion, Matuse’s fundamentals are written on an strong, simple yet unique and powerful style. That small piece of text supports their branding and sells, besides the product, their firm ideology.

Visit www.matuse.com